May 26, 2020
You may have wondered where we have been in the last few years, so I wanted to fill our community. There have been many, many ups and downs and we are finally ready (and excited) to present what we have been doing over the last year.
Where do I start?
If you follow my personal Instagram account, you have seen a very polished idea of my life. Trips to amazing places, tons of bread, pizza, cookies and my beautiful daughter Caroline. Only if life was so simple. The reality is that life is messy and sometimes unnecessarily complicated. For the last few years, I’ve struggled to balance everything. I was trying to do all the things at the same time. This is a short story of success, epic failure and getting started.
Some know this, but most do not. I started my own social media agency Parachute Media, about a year before I started Camping With Dogs. They were both growing fast, and as exciting as it was, I thought it was fast. After growing the Camping With Dogs community to over 200,000 people on Instagram in my first year, I wanted to start making products for dogs.
After two years of trial and error, I launched a line of dog gear at the GoPro Mountain Games in Vail, Colorado. We sold a product worth nearly $ 10,000 straight from the cardboard boxes in which they were shipped. We didn’t have fancy displays, but people liked the colors, the design and the functionality. However, it turned out that we were not ready for the reaction and growth, and we took a step back to make sure we did it right. I quickly realized that managing three fast-growing and dynamic companies requires a larger and more experienced team, and that’s what we’ve built over the last year.
While Camping With Dogs was silent for a while, there were many people who did not want me to give it up. Those of you who turned to me, thank you. Today it means more than then, mostly because I was still processing this giant F up.
Fast forward to today …
My wife and I welcomed a beautiful girl to the world 10 months ago. Being a dad is amazing, especially lately. I love all the little things, like picking her clothes and dressing her in the morning. This new stage in my life forced me to redirect many of my goals and ambitions. I slowed down some things, really took the time to work on Parachute Media, and considered what I wanted from Camping With Dogs. Most importantly, I finally have the right people in the right places for what I want to do next.
We are restarting our product line for dogs.
I am excited to announce that Camping With Dogs has launched a product line for dogs called Alpha Pak. We have been working silently on this new concept for more than a year. We took what we learned from the first failure and made many improvements. I feel confident in our team, research and development and track for success. I share this with you first, because it is you who have taken the time to share your special moments with us at Camping With Dogs. You are the reason we exist and I want you to be a part of this journey.
We want Alpha Pak to be your choice for all life’s adventures, “From Street to Top”.
In addition, you will soon notice new products from Camping With Dogs. Camping with dogs started as a space to inspire people to go out with their dogs, but it has become much more than that. When creating this new collection, our main priority was to create products that will inspire you to never stop looking for your next adventure. Make sure you follow us on Instagram to be the first to learn when we launch our new products!
Thank you for your continued support, grace, forgiveness, and patience. 2020 was far from perfect and, frankly, needs a full end, but we are starting over. I hope you join us!